Tuesday, October 16, 2007
Kittens For Sale
Up Periscope.
I've spent the day working on titles for a client's new ebook on weight loss. I'd promised to 'say more with less' in a high-impact title like '101 Ways to Lose 101 Lbs.' or something equally catchy, but less corny.
With a million and one diet books out there, I knew my client -- a well-respected, alternative healthcare professional -- needed a title that could connect emotionally and practically compel a passerby to grab a copy off the shelf and run to the checkout line. (Or One-Click it at Amazon.com)
My solution: "Losing Weight With Kittens"
Who could resist it?
Down Periscope.
I've spent the day working on titles for a client's new ebook on weight loss. I'd promised to 'say more with less' in a high-impact title like '101 Ways to Lose 101 Lbs.' or something equally catchy, but less corny.
With a million and one diet books out there, I knew my client -- a well-respected, alternative healthcare professional -- needed a title that could connect emotionally and practically compel a passerby to grab a copy off the shelf and run to the checkout line. (Or One-Click it at Amazon.com)
My solution: "Losing Weight With Kittens"
Who could resist it?
Down Periscope.
Labels: ebook sales, kittens
